Can products without a distinctive logo, design and colours be classified as branded? A certain company thinks not – welcome Brandless. Brandless.com is a portal that sells… Read more “A Story of a Brand Without a Brand.”

#TBT The best part of MBA life is all the competitions and the adrenalin rush before them. We had our first mini case competition some time ago… Read more “How Can We Innovate the Humble Pen-Drive?”

I came across an interesting ad from Quaker Oats  (see image below) A breakfast sized bowl of oats that’s ready by just adding milk and letting it… Read more “How YouTube Can Drive Strategy for Your Next Product”

Much has been said about GAP’s introduction of a new brand -Hill City, many tearing down the move or questioning it. However, I take a different view.… Read more “Why GAP’s Hill City Is a Strategic Move Worth Commending”

I came across an interesting article I thought I should share with you all and ask some crucial questions. It talks about the growing divide between retail’s… Read more “Innovation at US’ Largest Retailers Is Nearly a Winning Strategy.”

This post first appeared on my company Glamafone’s Blog. We have already seen the many number of ways we can bring traffic to our online stores and… Read more “Offline Marketing Isn’t Dead Yet – 3 Ways To Boost Business Offline”