Usually the concept of social network analytics (SNA) is seen as applicable to Social Media companies such as Facebook and LinkedIn. However, SNA has far reaching applications… Read more “How Social Network Analysis Can Help Telecom Companies and Beyond”
Author: ksindhu
A Story of a Brand Without a Brand.
Can products without a distinctive logo, design and colours be classified as branded? A certain company thinks not – welcome Brandless. Brandless.com is a portal that sells… Read more “A Story of a Brand Without a Brand.”
Why Booking.com Is A True Traveler’s Product Compared to Airbnb.
In the days of AirBnB, it is hard to see or appreciate any other hotel booking platform in the market. However, Booking.com has some great features that… Read more “Why Booking.com Is A True Traveler’s Product Compared to Airbnb.”
Could This Cause the End of Facebook?
I’m not a prophet and certainly was not a part of the group of scientists at Princeton who predicted that Facebook will die out like a slow… Read more “Could This Cause the End of Facebook?”
Should Dollar General Enter Markets Like India?
Dollar General is probably one of the few retail companies that keeps marching on to growing sales every year, even in the times of Amazon and Walmart… Read more “Should Dollar General Enter Markets Like India?”
The Paradox in Product Design (Part 2). The Solution.
In the previous post, I analyzed the paradoxical features of Instacart and here are some straightforward solutions to them – Firstly, the options I give Instacart for… Read more “The Paradox in Product Design (Part 2). The Solution.”
The Paradox in Product Design (Part 1). Example – Instacart
Instacart is a grocery delivery app that ties up with traditional retailers such as Wegmans, Krogers, Sam’s Club, Costco etc. and brings their goods home to your… Read more “The Paradox in Product Design (Part 1). Example – Instacart”
How Can We Innovate the Humble Pen-Drive?
#TBT The best part of MBA life is all the competitions and the adrenalin rush before them. We had our first mini case competition some time ago… Read more “How Can We Innovate the Humble Pen-Drive?”
How YouTube Can Drive Strategy for Your Next Product
I came across an interesting ad from Quaker Oats (see image below) A breakfast sized bowl of oats that’s ready by just adding milk and letting it… Read more “How YouTube Can Drive Strategy for Your Next Product”
Why GAP’s Hill City Is a Strategic Move Worth Commending
Much has been said about GAP’s introduction of a new brand -Hill City, many tearing down the move or questioning it. However, I take a different view.… Read more “Why GAP’s Hill City Is a Strategic Move Worth Commending”
Sindhu Keshava Murthy 