Innovation at US’ Largest Retailers Is Nearly a Winning Strategy.

I came across an interesting article I thought I should share with you all and ask some crucial questions. It talks about the growing divide between retail’s winners and losers — and the answer may be in the store experience.

You can read the article here.

“Target is focusing on ways to make it easier for shoppers to load up their carts without worrying about how to get their purchases home.” Real problem, but is having their purchases shipped home that same day for a flat fee of $7 a good strategic move? How does this compare to same day delivery by Amazon Prime or just shopping from the Target website? #userexperience #strategy

Walmart is developing a technology that can predict the shelf life of products, and it’d be interesting to see where this goes, since it will mean huge savings from less dead inventory. #machinelearning

Kohl’s stores with Amazon’s return program drew in a higher proportion of new customers. This is an interesting twist to the general method of joint collaborations and campaigns to acquire new customers. #customer #acquisition #strategy

What do you think? Please share your thoughts in the comments below!

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